Target Audience Research

A movie I decided to research is Zootopia. This is a comedic film that hit the box office big time. It is a animated Disney Film, and debuted to $73.7 million its opening weekend.A marketing strategy used for this movie involved targeting a younger audience. This was geared to millennials, due to the fact that the script included a lot of relatable and popular music, and character personalities. The movie had a lot of creative commercials and the key to the success of this movie, was that it was weird. The fact that there were weird and quirky moments in this movie, not only drew in the younger audience but also drew in a family audience. Even adults loved this movie because the comedy was on point and the characters were able to portray different kinds of people. The movie also inserted mashed up video promos in between T.V shows for a younger audience. For example Zootopia commercials were showcased between, Shadow Hunters, Pretty Little Liars, and Baby Daddy.