Target Audience Research

Another film I decided to research was grown ups. This film is full of famous actors such as Adam Sandler, Salma Hayek, David James, Chris Rock and Kevin Spade. The movie is about a bunch of old friends coming together and having a vacation with all their families. This is Targeted to a family audience and is a comedy. The movie hit the Box Office with $41 million. Some marketing techniques that were used are Commercials occurring on channels geared towards family audiences. Grown Ups hit the Box Office with $162,001, 186. The production budget was $75,000,000 and the movie was releases June 25, 2010. From that they moved on to a Grown Ups 2, which released July 11, 2013. These movie re very well known because they are marketed towards a a very wide audience versus a very specialized audience. It is marketed towards kids because of a Disney star they throw in, they market to teens because of Taylor Launtner, and the majority of the audience is there for Adam Sandler, Chris Rock, and Kevin James. So that goes onto another marketing strategy. This movie contained many famous actors and actresses, to get people eager to watch it. If one of your favorite actor's is in the movie then chances are, you're going to want to see it when it first hits the theater.