Target Audience Research

Just Go with it is a comedy that is very well known and made lots of money. For starters, one of the marketing strategies used is having Jennifer Aniston, and Adam Sandler the main characters of the movie. This automatically draws in a big audience, due to the fact that they are very well like actors. The movie marketed a lot towards men , during commercials, because it tried to get guys to believe that if they have to go see a romantic comedy with  their girl, then this is a movie they would actually like. Something mentioned in one of the advertisements was, " Not looking forward to date night?" This is supposed to be a romantic comedy that reaches out to both genders, instead of being just a Chick Flick. To make the movie more relevant to guys, commercials for the movie were played during Sunday Super Bowl. Commercials for this movie was also played during networks like Lifetime, Oprah's Network called Own, and Oxygen to reach out to the female audience. Even though the movie is not directly geared towards kids, the movie does involve two kids that are also part of the main characters. So this can reach out to a younger audience. This movie made $103,028,109, and had a $80 million production budget.